Sunday, 2 November 2014

Planning artist image (Miss Georgiou)

1. Why is artist representation important within a music video?
How an artist is portrayed to their audience is important as the artist needs to have the right amount and balance of ordinary and extraordinary qualities about them in order to appeal to a mass audience. This is as the ordinary factors help appeal to their audience by allowing them to relate to the artist whether through an emotion, clothing element or scenario featured within the video. 

2. Explain what costumes, hair and make-up your artist will have in your music video?
In terms of hair we will play upon the ordinary theme with a a non fussy tosseled hair style which would relate to audiences and represent the artist as ordinary and down to earth. This hair do is also current and relaxed and can be copied by women easily making the look more attainable which is interesting for audience members as they can become like the artist. 

For our artists costumes we are going to appeal to the typical soul genre dressing our artist, when out, jeans and a beau tubal look which is no fussy and simplistic allowing the audiences to focus on the music and the use of iconography, a guitar, making the video about the music typical of many soul videos. This also makes the artist look approachable and down to earth as instead of looking pristine in designer clothes she seems relatable and representative of typical women which is what the video and narrative want to relate to and promote. 

For makeup the artist will just wear simple natural make up which is currently in just enhancing the artists skin so they look natural and as themselves which would appeal to the audience members as it would represent the artist accurately allowing the audience to see the real them letting them create a relationship with the artist. The natural non fussy look also appeals to the audience as for many women they're day to day look is very minimal and simple so the artist is relatable and representative of real women. 

3. How can your target audience build a relationship with your artist through image that you have selected?
Our artist despite appealing to the audience through applying themselves to an ordinary image relating themselves to the audience through enhancing and polishing the artist image the artist will too appeal to the audience through hopefully becoming a trend setter and role model making th audience admire and look up to them as we will present the artist in new trendy clothing and demonstrate current hairstyles and make up so the artist seems current.

1 comment:

  1. This post demonstrates basic planning techniques and this is because you have not explored your artist representation in enough detail and have only provided a basic overview.

    Therefore, you need to refer back to your storyboards to ensure that you have included further points on your artist representation. Aim to consider your different scenes and the images that you would like to include.

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