Personally I feel that both my main product and ancillary texts are soul conventional and effective, appropriately appealing to fans through use of genre conventions such as mes-en-scene elements of colours and cinematography as well as out of balance of relatable yet desirable characteristics of the artist to create a motif around 'Sophie Mae'. However in support and combination of each other they are very effective as they both display the same visual imagery and theme throughout making a polished and professional artist image which is reinforced through several forms of media. This is as the scenes and locations of the artist with the video are also images from on the digipak and advert. However as they are interpreted in different ways they form a subtle interlink to viewing alternative perspectives and make each media form fresh and new ensuring they are engaging to the audience throughout.
My research into the soul genre developed through my research into existing ancillary texts such as magazine adverts and digipaks. I analysed a wide range and to identify the use of conventional aspects and what contributed towards the individual success of each product. Through analysing Lana Del Ray's digipak I found the conventional use of the theme of love. This was indicated by the use of iconography of a rose which connotes to the audience ideas of romance and love however through the roses thorns it too subtly indicates the negative aspects of love suggesting although it may seem beautiful you can get hurt sending a message to her target audience. This was too enhanced by the conventional use of the colour red which is directly correlated with passion, love and romance ensuring the audience that the musical content is based upon the theme of love and relationships. This therefore inspired me too to utilise the use of roses by incorporating them into my CD image which too matches the coral colour and theme used through out as my choice of colour does not directly insinuate ideas of relationships the use of the roses supports the subtle theme throughout my own digipak. As the concept of relationships is relatable to both digipak wider audiences, as soul artists tend to have a more diverse target audience, I decided to therefore use colloquial language of "Smash Hit" which is less intimidating to the audience as it can be read at ease by all ages and educations. This too helps with making the artist seem more approachable which helps build a relationship with the audience and artist as she appears ordinary which enhances her relatable attributes which too links to the relatable narrative and lyrics. This is therefore conventional to the soul genre as a soul artist tends to be more open and honest with their audiences displaying them as a person and not just an artist within their products as their music tends to link closely to them and their lives. This follows Dyer's Star Theory which states an artist should be both ordinary and extraordinary which is portrayed by her personal stories yet the extraordinary element is included through the video and stars lifestyle.
After analysing digpaks I then went on to research the market for soul magazine adverts to find artist representations and conventional aspects that were included within the advert. For instance, I looked at Paloma Faiths recent magazine advert to gain an understanding of what currently appeals to the market. I found too that she was presented as relateable as well as quirky both conventional to the soul genre which tends to be more expressive and open to interpretation which is what makes is relatable to most audiences. For instance within the centre of the advert is multiple images of Paloma Faith displaying many ulter egos which sees her presented through many different personalities and emotions which shows her as happy, distressed, timid and ect making both her and her music appeal to all characters and audiences suggesting that there is an element for everyone. This too makes the audience feel ok that they may be different from other people as it suggests individuality which intern inspired my own digipak. As my artists target audience is of 15-40 year olds it was necessary to be relateable yet current which inspired my mise-en-scene element of hair, make-up and costume and to subvert the classic and simple 60's flare often adopted and opt for current in style clothing such as the statement pink coat and hat encouraging audiences to be different and express themselves as people are often reserved with their clothing choices. As well as this through showing her in high street affordable clothes makes the artist seem more down to earth and makes her look more attainable creating a relationship between the artist and audience through mutual tastes and shopping habits as well as being comforting to the audience as the star appears normal which is necessary as the narrative within the video too aims to be relateable. I too enhaunced this through the use of cinematography where the artist is shown through a long shot, which enables the audience to see her clothes, yet also shows her at a distance which makes her appear closed off and distance. Through not making eye contact with the audience she comes across shy and mysterious which is appealing to an audience as it seems both the artist and song are not promotionally forced they are real and display true emotions. This would act as a comfort to the audience as they can see that despite their lavish lifestyle the artist too has these feelings making the artist less intimidating and relatable which again is conventional to the soul genre as it aims to connect the audience and artist.
Within the planning stage of my ancillary texts I decided on which element and sections of the video I felt connoted the right themes and attitudes I wanted as a running theme within the digipak and magazine advert. This included images which seemed distance and shut off as even though the video demonstrates the artist as both happy and sad the overall theme of the song is heartbreak so it is essential to portray this theme appropriately to the audience so they have an accurate idea of the song. For the magazine advert as this included one image I selected an image which was general and didn't give much away and therefore I chose the image of the artist leaning against a brick wall. To enhance this, I used the photoshop programme and in particular the crop tool to cut the artist out of the image and turning the wall and back ground black and white using the filters. I then reimported the artist keeping her in colour to promote her and bring the attention on her whilst the drained of colour background connotes her upset emotions felt within the song. I then used the blur tool to merge the images together and give the advert a professional well rounded look to foreshadow the professionalism of the album itself. With the digipak however in order to continue the theme I reimported Sophie onto a brick wall however this time using a slightly different image where she is staring off. By making her seem disconnected and lost in thought intrigues the audience as they want to know her thoughts which would encourage them to buy the song and album to find out and understand more about the artist and why she is portrayed this way which inevitably allows the audience and artist to build a relationship.
The digipak is beneficial to the music video as it incorporates different elements of the song and video as different images so helps to promote the final product of the video. As well as this through the numerous shots used it promotes the artist in a more effective way and allows the artist the opportunity to connect to the audience through the message to fans which allows a brief, intimate moment where they can build a relationship as the audience feels the message is directly to them putting the artist on a more personal level. However, the magazine advert is beneficial to the music video as it directly aims to persuade people to buy the song and therefore watch the video. Its general aspect appeals to the masses whilst the digipak only appeals to the target audience and existing fans who would appreciate the in depth look at the artist. Considering this I would therefore state that the magazine advert is most beneficial to my music video as it is accessible by all and so can promote the artist, the song and video further as the digipak is only a bonus when purchasing the CD.
After analysing digpaks I then went on to research the market for soul magazine adverts to find artist representations and conventional aspects that were included within the advert. For instance, I looked at Paloma Faiths recent magazine advert to gain an understanding of what currently appeals to the market. I found too that she was presented as relateable as well as quirky both conventional to the soul genre which tends to be more expressive and open to interpretation which is what makes is relatable to most audiences. For instance within the centre of the advert is multiple images of Paloma Faith displaying many ulter egos which sees her presented through many different personalities and emotions which shows her as happy, distressed, timid and ect making both her and her music appeal to all characters and audiences suggesting that there is an element for everyone. This too makes the audience feel ok that they may be different from other people as it suggests individuality which intern inspired my own digipak. As my artists target audience is of 15-40 year olds it was necessary to be relateable yet current which inspired my mise-en-scene element of hair, make-up and costume and to subvert the classic and simple 60's flare often adopted and opt for current in style clothing such as the statement pink coat and hat encouraging audiences to be different and express themselves as people are often reserved with their clothing choices. As well as this through showing her in high street affordable clothes makes the artist seem more down to earth and makes her look more attainable creating a relationship between the artist and audience through mutual tastes and shopping habits as well as being comforting to the audience as the star appears normal which is necessary as the narrative within the video too aims to be relateable. I too enhaunced this through the use of cinematography where the artist is shown through a long shot, which enables the audience to see her clothes, yet also shows her at a distance which makes her appear closed off and distance. Through not making eye contact with the audience she comes across shy and mysterious which is appealing to an audience as it seems both the artist and song are not promotionally forced they are real and display true emotions. This would act as a comfort to the audience as they can see that despite their lavish lifestyle the artist too has these feelings making the artist less intimidating and relatable which again is conventional to the soul genre as it aims to connect the audience and artist.
Within the planning stage of my ancillary texts I decided on which element and sections of the video I felt connoted the right themes and attitudes I wanted as a running theme within the digipak and magazine advert. This included images which seemed distance and shut off as even though the video demonstrates the artist as both happy and sad the overall theme of the song is heartbreak so it is essential to portray this theme appropriately to the audience so they have an accurate idea of the song. For the magazine advert as this included one image I selected an image which was general and didn't give much away and therefore I chose the image of the artist leaning against a brick wall. To enhance this, I used the photoshop programme and in particular the crop tool to cut the artist out of the image and turning the wall and back ground black and white using the filters. I then reimported the artist keeping her in colour to promote her and bring the attention on her whilst the drained of colour background connotes her upset emotions felt within the song. I then used the blur tool to merge the images together and give the advert a professional well rounded look to foreshadow the professionalism of the album itself. With the digipak however in order to continue the theme I reimported Sophie onto a brick wall however this time using a slightly different image where she is staring off. By making her seem disconnected and lost in thought intrigues the audience as they want to know her thoughts which would encourage them to buy the song and album to find out and understand more about the artist and why she is portrayed this way which inevitably allows the audience and artist to build a relationship.
The digipak is beneficial to the music video as it incorporates different elements of the song and video as different images so helps to promote the final product of the video. As well as this through the numerous shots used it promotes the artist in a more effective way and allows the artist the opportunity to connect to the audience through the message to fans which allows a brief, intimate moment where they can build a relationship as the audience feels the message is directly to them putting the artist on a more personal level. However, the magazine advert is beneficial to the music video as it directly aims to persuade people to buy the song and therefore watch the video. Its general aspect appeals to the masses whilst the digipak only appeals to the target audience and existing fans who would appreciate the in depth look at the artist. Considering this I would therefore state that the magazine advert is most beneficial to my music video as it is accessible by all and so can promote the artist, the song and video further as the digipak is only a bonus when purchasing the CD.
The main connection for the ancillary texts and the video are the use of images from within the music which makes the advert and digipak direct promotional tools for the video. For instance one example of this on the magazine advert cover is the featured image of artist Sophie leaning on a wall alone which is also used on the digipak as the message to fans. However this location is used within the video as a flashback and shows her happy, content and in love a parallel to the advert connotations where she is shown as alone and seems cold and closed off with her body language shut off and her head facing the other way not showing facial expressions. This helps the audience build a relationship with the audience with the artist as they can understand how the memories of her happy times have made her feel more depressed and as heartbreak and relationships can occur at any age it is an appropriate theme and portrayl for the artists diverse target audience of 15-40 year olds. The theme of relationships is therefore conventional as it is relateable which is the purpose of most soul music as well as this the use of the image on the brick wall is conventional as it shows the artist as relateable as she is shown just within the town whilst many adverts have grand use of locations and settings. The emotions displayed too make it conventional as soul music utilises sad emotions and life scenarios and expresses them through the song and lyrics however the use of the photoshop and the black and white filter whilst the artist is in colour helps draw extra attention and focus onto the artist whilst the dull background connotes her sad and emotional state as she is not over shadowed by we expect she is overwhelmed by emotions.
This is also through the use of the image within the final digipak where Sophie is featured within the video with her love interest and he has just brought her flowers. Using an image from here where her face is distracted and un-content within the video has a direct parrallel and suggests that the relationship wasnt as perfect as she interpreted which makes the audience feel empathy for her and have a better understanding of her life and emotions. This would therefore help build a relationship with the target audience of 15-40 years olds who would of have felt at some point heartbreak as well as being comforting that the stars life isnt perfect making her more relateable.