Question 3- What have you learnt from your audience feedback?

Audience feedback is crucial with the final developing stages of creating a media product as it allowed me to gain vital insight as to the effectiveness of my video from a different, fresh perspective. This is as when having heavy creative, personal involvement with a product certain mistakes such as layout flaws within the narrative can be easily overlooked as through understanding the ideas and influenced from the video I understand the video in greater detail so this stage is helpful in ensuring the same message came across to the audience. 

Through finding out errors within our work such as this we can take on board the opinions of the target audience in order to make changes and improve our work catering to their tastes further. This will help us to therefore make a more conventional music video which abides to the tastes of current soul music lovers. 

We therefore screened a rough copy of the video to our target audience through youtube. This allowed the viewers to withstand a normal viewing scenario as youtube is one of the main global media sites in which music videos are watched. This meant the class received an accurate impact and viewing scenario close to that of our fans. My target audience consisted of music lovers rather than specifically soul music enthusiasts which we found helpful as it allowed us the opinions to make the video more generically conventional and appealing making the video a greater success through attracting a wider audience scope. As well as this through uploading to youtube made it easier to monitor and determine the success and popularity of the video through the hits, likes and comments section offered within the site. As well as this as youtube does not have strict boundaries as too what is censored unlike the television as our video demonstrated creative influences such as the 'bath scenes', youtube would allow the video to be accessed and watched at ease.

We achieved this feedback through allowing the groups viewing the video to fill out an anonymous feedback sheet so that groups felt liable to give a more honest opinion. The sheets prompted them to give exampled of the strengths and weaknesses with some of the positive comments being in reference to good location and good narrative as they liked the conventional choice of a house and the breakdown of a love story supported through the flashbacks of happy memories. On the other hand the constructive criticism received suggested more camera angles needed to be used and that there was too many repetitive camera shots as although mid shots are conventional as they show both the body language and the face of the artist a lot of the feedback requested more close ups. 

As a producer I was not surprised by some of the comments put forth. Reviewing them I knew that I needed to refilm some new shots but as the foundation of the video such as the narrative was well received the purpose of the video was branded successful and the concept pulled off meaning no drastic changed had to be made. Therefore with the refilling of scenes I knew as a producer my research and conventional choice of  locations suited the general tastes that the audiences want to see. The video therefore needed to be enhanced which with the new suggestions gave me a new creative vibe as what to now include within the video to make it even more effective. Upon reflection of my video and through viewing other groups productions I realised that our narrative was dulled down by the use of long intervals of footage which made it boring and dated. 

Upon receiving these comments we went back and reviewed the video and unused footage to try and determine an appropriate course of action to resolve the issues bought to light. For instance to solve the repetitive footage we decided to shoot new scenes and so went back to the creative ideas that we previously dismissed in order to portray a new scenario or emotional response of the artist as the repetitive nature made the video boring and monotonous. We then made the conscious decision to re-film some of the scenes and footage within the original video at different angles to make shots and perspectives. This was achieved through the use of the two camera positioned at different heights which allowed the audience to view the artist in many different ways helping them feel they understand and have a better understanding of the artist helping to build a relationship between the artist and audience. For instance the use of a high angle could interpret ideas of being defeated and low yet a close up could be used to show crying or frown lines conveying feelings of deep sadness and hurt. Finally we updated our video through re-editing the lip syncing within the video as slight time delays resulted in the unprofessional quality of work and makes the words seem less connected to the artist and therefore the audience detracting from the emotional connection which is relied upon and conventional to the soul genre.

The music industry is constantly changing and adapting with new tastes and genres being explored and favoured. Therefore the information revived would be very beneficial for me if working in the industry as it would keep me current and make sure I release something that will be well received by adhering to the conventional tastes of my target audience of soul music audiences. However through viewing my rough copy to a wider audience allows my artist more creative freedom so they can adapt to changing tastes and styles as their music is synoptic to stay as current to the industry as possible. As well as this the feedback and changes has enhanced my video and narrative clarifying it for the audience. This overall if effective should benefit our music video making it more interesting and have a more professional, densely packed video.