1. What is the importance in creating a digipak as opposed to a jewel CD case?
Promote artist, building relationship with target audience, how they are effective
A digipack is important to create as opposed to just as CD case as it helps to promote an artist and their album further through increasing it's recognition Palomas fans will be more aware of it and therefore buy it whilst new audiences would through constantly seeing the album realised the success of Paloma and may be swayed to buy the album subconsciously or in order to see what the fuss is about so in a way the album can act as a constant reminder of upcoming album. As well as this an artist may do this in order to reach a wider target audience as people that read magazine as well as listen to music. To further this other reasons may be to link in with other advertisements of the albums to create more marketing which would help them get support from other companies that could push sales further.
A digipack is important to create as opposed to just as CD case as it helps to promote an artist and their album further through increasing it's recognition Palomas fans will be more aware of it and therefore buy it whilst new audiences would through constantly seeing the album realised the success of Paloma and may be swayed to buy the album subconsciously or in order to see what the fuss is about so in a way the album can act as a constant reminder of upcoming album. As well as this an artist may do this in order to reach a wider target audience as people that read magazine as well as listen to music. To further this other reasons may be to link in with other advertisements of the albums to create more marketing which would help them get support from other companies that could push sales further.
2. Why is planning important in terms of creating an effective digipak?
Planning is important as a digipak contains lots of elements to do with the artist and the song and is used as a form of media to join these elements together and make them easily accessible. Its therefore important we plan the digipak in order to ensure that the digipak as a whole relates to each other and has a consistent theme throughout.
Planning is important as a digipak contains lots of elements to do with the artist and the song and is used as a form of media to join these elements together and make them easily accessible. Its therefore important we plan the digipak in order to ensure that the digipak as a whole relates to each other and has a consistent theme throughout.
3. Why have you decided to use certain elements within you digipack?
Colours
In terms of colours I decided to split the album and face of the artist down the middle making one half with colour, for instance red, yellow, orange and the other a monochrome side with shades blacks, greys and white. The colours red , yellow and orange connote themes of fire and heat as they are warm shades. Through doing this they help show to the audience the fiery side of the artists personality as a character giving them greater insight into what the artist is like as a person which is important when creating an advert as you want the audience to gain a better understanding of the artist so they can admire and build a relationship with them. As well as this the fiery side suggests towards the heat within both relationships showing that love can be intense and passionate and this often leads to fiery arguments as the passion is so strong.
On the other hand the shades black and white compliment and contrast with each other showing things as simple and classic which can relate to Paloma's song 'Only love can hurt like this' as they style of the song is conventional to the soul genre which reinforces the classic idea whilst the song its self is simple and repetitive which allows the audience to learn it with ease. This could also reflect the beginning of relationships shown within the song as they start off relaxed, happy and simple with little need or desire to disagree. Then the colour grey is then presented as a 'grey area' of one of concern and hurt where the down side to relationships is shown.
The two contrasting sides are meant to be reflection on the title 'A perfect contradiction'. th other showing things as simple and classic which can relate to Paloma's song 'Only love can hurt like this' as they style of the song is conventional to the soul genre which reinforces the classic idea whilst the song its self is simple and repetitive which allows the audience to learn it with ease. This could also reflect the beginning of relationships shown within the song as they start off relaxed, happy and simple with little need or desire to disagree. Then the colour grey is then presented as a 'grey area' of one of concern and hurt where the down side to relationships is shown.
In terms of colours I decided to split the album and face of the artist down the middle making one half with colour, for instance red, yellow, orange and the other a monochrome side with shades blacks, greys and white. The colours red , yellow and orange connote themes of fire and heat as they are warm shades. Through doing this they help show to the audience the fiery side of the artists personality as a character giving them greater insight into what the artist is like as a person which is important when creating an advert as you want the audience to gain a better understanding of the artist so they can admire and build a relationship with them. As well as this the fiery side suggests towards the heat within both relationships showing that love can be intense and passionate and this often leads to fiery arguments as the passion is so strong.
On the other hand the shades black and white compliment and contrast with each other showing things as simple and classic which can relate to Paloma's song 'Only love can hurt like this' as they style of the song is conventional to the soul genre which reinforces the classic idea whilst the song its self is simple and repetitive which allows the audience to learn it with ease. This could also reflect the beginning of relationships shown within the song as they start off relaxed, happy and simple with little need or desire to disagree. Then the colour grey is then presented as a 'grey area' of one of concern and hurt where the down side to relationships is shown.
The two contrasting sides are meant to be reflection on the title 'A perfect contradiction'. th other showing things as simple and classic which can relate to Paloma's song 'Only love can hurt like this' as they style of the song is conventional to the soul genre which reinforces the classic idea whilst the song its self is simple and repetitive which allows the audience to learn it with ease. This could also reflect the beginning of relationships shown within the song as they start off relaxed, happy and simple with little need or desire to disagree. Then the colour grey is then presented as a 'grey area' of one of concern and hurt where the down side to relationships is shown.
Images used
The only image used on the magazine advert I created is a picture of the artist one side with her happy the other side her sad and unhappy merged together to recreate her face. This could be shown to say how up and down the emotions within the songs are as the songs are about love which connotes ideas of happiness and contentment whilst the songs also demonstrate the bad often not though about sides of love which involve heartbreak, bitterness and resentment over the partner you once loved showing how love doesn't last forever.
The only image used on the magazine advert I created is a picture of the artist one side with her happy the other side her sad and unhappy merged together to recreate her face. This could be shown to say how up and down the emotions within the songs are as the songs are about love which connotes ideas of happiness and contentment whilst the songs also demonstrate the bad often not though about sides of love which involve heartbreak, bitterness and resentment over the partner you once loved showing how love doesn't last forever.
Layout and design
The layout and design show the artist in the middle of the advert showing how important she is and promoting the artist as current, in your face and popular. By showing her face this allows the audience a greater insight into the look of the artist allowing them to see her at close range so they can develop a relationship with the artist which is important when trying to satisfy and keep existing fans engaged with the artist but also for new listeners as their interest in the artist is whats going to spike sales and create new loyal fans for the artist.
The layout and design show the artist in the middle of the advert showing how important she is and promoting the artist as current, in your face and popular. By showing her face this allows the audience a greater insight into the look of the artist allowing them to see her at close range so they can develop a relationship with the artist which is important when trying to satisfy and keep existing fans engaged with the artist but also for new listeners as their interest in the artist is whats going to spike sales and create new loyal fans for the artist.
Typography
The type of lettering used within the magazine advert is bold, with a fancy font. The use of this style of writing shows the album to be fluid and interlinking suggesting that the songs within the album are link or share an interlinking theme of love. As well as this when in reference to the song the style of typography used is bold lettering which is eye catching and helps to promote the song as it helps to balance of the small choice of font.
The type of lettering used within the magazine advert is bold, with a fancy font. The use of this style of writing shows the album to be fluid and interlinking suggesting that the songs within the album are link or share an interlinking theme of love. As well as this when in reference to the song the style of typography used is bold lettering which is eye catching and helps to promote the song as it helps to balance of the small choice of font.
Language
The language used on the digipak I deliberately made simple, to the point and in a colloquial style in order to be easily read and effective for people passing by the digipak but also to link to the cd itself which effectively portrays a story and emotion so the digipak needs to interpret and portray the artist in the same manner.
The language used on the digipak I deliberately made simple, to the point and in a colloquial style in order to be easily read and effective for people passing by the digipak but also to link to the cd itself which effectively portrays a story and emotion so the digipak needs to interpret and portray the artist in the same manner.
4. How did you find this useful in relation to taking pictures for your digipak as well as preparing you for the use of photoshop?
Through planning our digipack I now have a better understanding of how I want the artist to appear to the audience so going forward I know the exact emotions, facial angles and effects I want to apply to the picture to portray the character of the audience.
This is the exact same post as your magazine advert - change it!
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