Magazine Advert Analysis (Miss Miller)

1. What is the purpose of a magazine advert is?
There are numerous reasons as to why an artist may choose to create a magazine advert but mainly they do it in order to promote an artists album as through increasing it's recognition Palomas fans will be more aware of it and therefore buy it whilst new audiences would through constantly seeing the album realised the success of Paloma and may be swayed to buy the album subconsciously or in order to see what the fuss is about so in a way the album can act as a constant reminder of upcoming album. As well as this an artist may do this in order to reach a wider target audience as people that read magazine as well as listen to music. 
To link in with other advertisements of the albums to create more marketing
To get support from other companies that could push sales further
To link in with any articles within the magazine on the artist (benefits for both magazine and artist)

Analysis of Paloma Faith
1. How does the advert promote the music genre?
Through showing many different personas of Paloma the genre is shown to be theatrical and dramatic focusing on portraying the emotion to each song as opposed to the pop genre which expresses the music through dance. 
2. How does the advert promote the artist?
Paloma is shown to be a diverse character which is portrayed by the different characters she is featured as suggesting that she does not fit one category of an artist and therefore has a quality that will appeal to all. The vibrance of her hair suggests that she enjoys being centre of attention and the songs being about her through and through which is too shown by the multiple versions of her showing that she can be diverse and portray different scenarios. This attention seeking connotation is also shown through the design and layout with Paloma being position centre to the advert drawing attention to herself. As well as this the use of gold on the advert suggests the idea of wealth and success subtly telling her readers that she is a successful music artist helping to promote and gain recognition for both her and her previous work.  
3. How does the advert attract an audience?
The advert will attract many different Paloma fans as Paloma is shown to be embodying many different characters but as herself suggesting to the audience that she enjoys featuring and portraying her music videos which will excite her fans who can look forward to watching her. As well as this the hints of gold suggest her previous success which will attract new audiences who may want to hear her music to understand her and 'jump on the bandwagon'. The characters and personas featured on the cover too are the ones that are featured within the songs so this would attract and lure in Paloma fans who could remember and try to pair each look with its correct song promoting both her and the songs within the album. An audience would also be attracted by the use of the '2 new tracks' shown on the advert which would persuade Paloma fans to buy the advert, even if they have the songs, in order to hear her new material and gain even more songs from Palomas portfolio. This also adds an exclusive element to the songs as the songs are only on the album so audiences will want to buy the album in order to gain rights to the songs and be the first ones to inevitably hear them.

Analysis of Adele
1. How does the advert promote the music genre?
The advert promotes the music genre as humble and honest. This is everything connoting to the advert abides the theme of black and white suggesting that is an uncomplicated portrayal of music honestly sharing peoples feelings and emotions how they are felt. The simplistic layout also suggests that this genre focuses on the music of the artist as opposed to the entertainment that the video offers showing, through the use of a close up, that the genre is about the artist rather than gimmicks aimed towards attracting viewers. This reiterates the idea of honesty as it shows the artist isn't afraid to expose themselves showing that the genre is a personal expression of an artist design to appeal to others through empathy and understanding that of which the listeners may be going through. 
2. How does the advert promote the artist?
The advert promotes the artist through her previous success referring to her achievement as a 'grammy award winning' artist and the song that corresponds to her win. As well as this the use of design and layout of the advert shows the use of a close up to promote the artist as it gives artist recognition to the audience allowing them a better look at Adele as a person natural and as her self allowing the audience to build a relationship and connect with what they can see as the 'real her'. This is suggested by the choice of image which shows her not making eye contact with the camera suggesting that she is in fact a shy insecure person which relates to many women and men of her audiences who may find comfort that she relates to their issues despite being a megastar which therefore portrays Adele as ordinary and relatable as well as ordinary as she is shown as just an average person instead giving attention to the CD and therefore extraordinary voice. As well as this her choice to not look at the camera could suggest the idea that she was not ready for the photo to be taken instead looking to capture a moment of just adele pure and as herself suggesting that with her she is what your given she is a simple girl who doesn't need to rely on heavy advertising to succeed promoting the idea to be yourself as she is posed naturally and unforced.
3. How does the advert attract an audience?
The advert attracts an audience through the contrasting use of black and white. There is only three colours used- white, black and lime green which compliment each other they draw the eye and would stand out against the array of colour often used within artists magazine adverts. However the pops of green on the page would add to the draw drawing attention to '21' which is an easy and rememberable name for the album as well as the words 'available everywhere now' which would suggest to a passerby or reader of the advert that the artist; Adele, is in high demand and appeals to a mass audience which is why her music is so broadly stocked.