1. How do music videos appeal to an audience?
Music videos can be crucial into the success of a song. They appeal to the audience giving them a visual to the song which provides extra entertainment when viewing and listening to the song. An unusual or fun video can increase the popularity of a song as
2. Analysis of a rap video- Drake (Over)
One way Drake appeals to his rap/pop target audience is through the mes-en-secene element of lighting. This is present when Drake is sitting on the bed singing to the camera. The use of dimly lit flashing lights draw the audiences focus towards drake and the narrative of the song yet they are subtle enough to not pull attention from Drakes performance.
Another use of mes-en-scene is the use of the micro element of setting. This is linked to the element of positioning of characters as the Over video is partly set within a bedroom with Drake positioned at the end of the bed singing to the camera. By using a bed as the setting suggests that he is singing about a relationship and may be feeling nostalgic now being in the bed now alone. As well as this as Drake is an emotional rapper the use of the bedroom shows how he may be feeling down, alone and in need of personal space to truely express and come to terms that his relationship is 'Over'.
Mise-en-scene is used in the form of hair, makeup and costume. As drake is a male he is limited to what can be done in terms of hair and makeup. However for the video Drake is a tracksuit and hoodie which is conventional to the rap genre. The grey colour of his tracksuit is used to reflect his down mood and grey area of his life where he may be unclear and confused. However the use of the tracksuit shows him as relaxed and comfortable, this could also show how he has given up and is staying at home rather than living his life as young single men stereotypically do.
In the video Over their is cinematography present in the form of close ups. This is stereotypical of the pop/rap genre as the song is about love ending and so the close ups allow Drake to portray his emotion to the camera. This allows him to create a relationship with the audience as the audience can relate to a time within their lives where they experienced the same emotions as a result of this, through being able to sense his emotion the audience can express empathy towards the artist.
As well as this cinematography is used within the Over video when a high angle is used to show Drake sitting on the bed. This subverts the stereotype of the rap/pop music genre where the men are often shown as through low angles to show them as superior as a having a great life they're audiences are expected to desire. To add to this typically rap artists are often shown with women and as social however Drake instead is presented as low suggesting hes down within himself as well as alone.
The editing within Over shows the use of a time lapse. This is seen as the people are shown to be circling Drake. This may be used to suggest how he may feel ambushed as well as being alone as the dancers as shown to be insync as one as he stands alone.
3. Analysis of dance video- Flo Rida (Club can't handle me)
The video for 'club can't handle me' is set in the typical dance setting of a club. This is conventional to the dance genre as a club is associated with dancing and having a good time which is what a dance video aims to connote. In terms of iconography the video contains the stereotypical objects of a rap genre as opposed to . For instance, on arrival to the club Flo Rida is seen getting out of an expensive sports car. This supports the stereotypes
The use of lighting within the video is typical of a dance genre as it features dim lighting with strobe lights which helps confirm the club setting. Through showing a club scene the aim is to make the audience want to go to a club and dance.
In the 'club can't handle me' the use of the mise-en-scene element of positioning of characters and objects shows Flo Rida position in the centre of the screen to draw attention to himself. This can also be linked to the mise-en-scene element of costumes as Flo Rida is dressed in a red jacket as red is an eye-catching colour and helps focus our attention on the artist. He is also accessorised with a large gold chain suggesting money as well as being eye-catching and making his differentiate from the crowd however the use of chains is more stereotypical to the rap genre. On the other hand he is in the same line as other clubbers making him seem more approachable and relatable.
Music videos can be crucial into the success of a song. They appeal to the audience giving them a visual to the song which provides extra entertainment when viewing and listening to the song. An unusual or fun video can increase the popularity of a song as
2. Analysis of a rap video- Drake (Over)
One way Drake appeals to his rap/pop target audience is through the mes-en-secene element of lighting. This is present when Drake is sitting on the bed singing to the camera. The use of dimly lit flashing lights draw the audiences focus towards drake and the narrative of the song yet they are subtle enough to not pull attention from Drakes performance.
Another use of mes-en-scene is the use of the micro element of setting. This is linked to the element of positioning of characters as the Over video is partly set within a bedroom with Drake positioned at the end of the bed singing to the camera. By using a bed as the setting suggests that he is singing about a relationship and may be feeling nostalgic now being in the bed now alone. As well as this as Drake is an emotional rapper the use of the bedroom shows how he may be feeling down, alone and in need of personal space to truely express and come to terms that his relationship is 'Over'.
Mise-en-scene is used in the form of hair, makeup and costume. As drake is a male he is limited to what can be done in terms of hair and makeup. However for the video Drake is a tracksuit and hoodie which is conventional to the rap genre. The grey colour of his tracksuit is used to reflect his down mood and grey area of his life where he may be unclear and confused. However the use of the tracksuit shows him as relaxed and comfortable, this could also show how he has given up and is staying at home rather than living his life as young single men stereotypically do.
In the video Over their is cinematography present in the form of close ups. This is stereotypical of the pop/rap genre as the song is about love ending and so the close ups allow Drake to portray his emotion to the camera. This allows him to create a relationship with the audience as the audience can relate to a time within their lives where they experienced the same emotions as a result of this, through being able to sense his emotion the audience can express empathy towards the artist.
As well as this cinematography is used within the Over video when a high angle is used to show Drake sitting on the bed. This subverts the stereotype of the rap/pop music genre where the men are often shown as through low angles to show them as superior as a having a great life they're audiences are expected to desire. To add to this typically rap artists are often shown with women and as social however Drake instead is presented as low suggesting hes down within himself as well as alone.
The editing within Over shows the use of a time lapse. This is seen as the people are shown to be circling Drake. This may be used to suggest how he may feel ambushed as well as being alone as the dancers as shown to be insync as one as he stands alone.
3. Analysis of dance video- Flo Rida (Club can't handle me)
The video for 'club can't handle me' is set in the typical dance setting of a club. This is conventional to the dance genre as a club is associated with dancing and having a good time which is what a dance video aims to connote. In terms of iconography the video contains the stereotypical objects of a rap genre as opposed to . For instance, on arrival to the club Flo Rida is seen getting out of an expensive sports car. This supports the stereotypes
The use of lighting within the video is typical of a dance genre as it features dim lighting with strobe lights which helps confirm the club setting. Through showing a club scene the aim is to make the audience want to go to a club and dance.
In the 'club can't handle me' the use of the mise-en-scene element of positioning of characters and objects shows Flo Rida position in the centre of the screen to draw attention to himself. This can also be linked to the mise-en-scene element of costumes as Flo Rida is dressed in a red jacket as red is an eye-catching colour and helps focus our attention on the artist. He is also accessorised with a large gold chain suggesting money as well as being eye-catching and making his differentiate from the crowd however the use of chains is more stereotypical to the rap genre. On the other hand he is in the same line as other clubbers making him seem more approachable and relatable.
This post demonstrates a basic understanding of how music genres appeal to their audience and this is because you analysis is incomplete and needs to be finished! The analysis points that you have included on Drake and Flo Rider are also basic and this is because you have not been specific with how the micro elements are conventional and how they appeal to the target audience.
ReplyDeleteTo complete this post, you need to
1) Refer back to your class notes to ensure that you have included the correct points
2) Include a third analysis, from a different genre
3) Expand on your points further
4) Include the summary points