1. Why is audience feedback is important to a production and
why a rough cut is essential to carry out?
Audience feedback is crucial when creating a production as it allows you to gain vital insight as to what within the video is working effectively and what is not coming across from a different perspective. When heavily creatively involved within a production it can be naive to overlook slight issues such as the clarity of the narrative as my group and I was viewing from a perspective of understanding so it was important the same message came across to the audience. Through finding out errors within our work such as this we can take on board the opinions of the target audience in order to make changes and improve our work catering to their tastes further. This will help us to therefore make a more conventional music video which abides to the tastes of current soul music lovers.
2. How did you receive audience feedback from your target audience?
We achieved this feedback by screening a rough copy of our production to our class. We uploaded our edited version of the video and allowed the class to view it from you tube, a typical viewing scenario for our released video. This meant the class received an accurate impact and viewing scenario close to that of our fans. Sheets were handed out and feedback was given anonymously so that groups felt liable to give a more honest opinion. The sheets prompted them to give exampled of the strengths and weaknesses within the video to improve the good and give us the opportunity to adapt that which wasn't liked within the videos context.
3. How would this feedback benefit your production and the music industry?
This is beneficial to my production as through seeking views of pressure groups both interested and not interested in soul music we received general feedback which with improvements would too help our video be generally appealing to a wider audience scope by appealing to the tastes of typical music fans. Therefore even though not an exclusive lover to soul music through tweaking our video to suit the needs and tastes of the masses would ensure the most successful and popular video possible and therefore that of the artist and song.
This wider audience would then expand the diversity of the artists music and therefore other artist breaking the musical barriers of songs. This would allow people of which appreciate music more of a diverse range and selection to listen. As well as this through adapting to genres it allows the artists more creative freedom allowing the music industry to become even more visually artistic. Therefore artists can adapt to changing tastes and styles as their music is synoptic to stay as current to the industry as possible.
4. What were the positive comments received?
Generally the positive comments received were that in reference to the good location, good narrative and conventional approach to the soul genre.
Collectively these were successful in relation to the intended purpose and the functioning of our video as it showed that our overall concept was pulled off. We therefore when thinking of the scenes to re-film knew that we already had adequate locations and within new scenes knew the general tastes that the audiences want to see. With a good narrative we then just had to build upon this sticking to the original storyline within the video as it was effective just enhancing it with new material.
5. What were the constructive comments received?
Three negative or constructive criticisms we received were that; more angles needed to be used, the accuracy of the lip singing sections needed improvement and that there was too many repetitive camera shots.
In relation to the comments given the criticisms were universally agreed. Upon reflection of the video and through viewing other groups productions we too felt that our videos narrative was dulled by the use of long intervals of footage. This as the footage we had accumulated through filming once cut was not sufficient enough to feel the 3 minute time of the song. As a result of this the same scenes were often repeated on numerous occasions and although at the time of editing we believed this linked the song as a whole through the viewers we understood how through the course of the video the footage became almost boring and dated.
6. What changed you will make to your music video based on the comments that you received?
As a result of this feedback, as a group we have made the conscious decision to re-film some of the scenes and footage within the original video. This is as the material we have was all taken within the same cinematography ideas which made the scene boring when editing the footage. As well as this, we now want to film more footage with new scenes to enhance our narrative clarifying it even more towards the audience, whilst the new clips will work well interchanging the existing clips. This overall if effective should benefit our music video making it more interesting and have a more professional, densely packed video.
Audience feedback is crucial when creating a production as it allows you to gain vital insight as to what within the video is working effectively and what is not coming across from a different perspective. When heavily creatively involved within a production it can be naive to overlook slight issues such as the clarity of the narrative as my group and I was viewing from a perspective of understanding so it was important the same message came across to the audience. Through finding out errors within our work such as this we can take on board the opinions of the target audience in order to make changes and improve our work catering to their tastes further. This will help us to therefore make a more conventional music video which abides to the tastes of current soul music lovers.
2. How did you receive audience feedback from your target audience?
We achieved this feedback by screening a rough copy of our production to our class. We uploaded our edited version of the video and allowed the class to view it from you tube, a typical viewing scenario for our released video. This meant the class received an accurate impact and viewing scenario close to that of our fans. Sheets were handed out and feedback was given anonymously so that groups felt liable to give a more honest opinion. The sheets prompted them to give exampled of the strengths and weaknesses within the video to improve the good and give us the opportunity to adapt that which wasn't liked within the videos context.
3. How would this feedback benefit your production and the music industry?
This is beneficial to my production as through seeking views of pressure groups both interested and not interested in soul music we received general feedback which with improvements would too help our video be generally appealing to a wider audience scope by appealing to the tastes of typical music fans. Therefore even though not an exclusive lover to soul music through tweaking our video to suit the needs and tastes of the masses would ensure the most successful and popular video possible and therefore that of the artist and song.
This wider audience would then expand the diversity of the artists music and therefore other artist breaking the musical barriers of songs. This would allow people of which appreciate music more of a diverse range and selection to listen. As well as this through adapting to genres it allows the artists more creative freedom allowing the music industry to become even more visually artistic. Therefore artists can adapt to changing tastes and styles as their music is synoptic to stay as current to the industry as possible.
4. What were the positive comments received?
Generally the positive comments received were that in reference to the good location, good narrative and conventional approach to the soul genre.
Collectively these were successful in relation to the intended purpose and the functioning of our video as it showed that our overall concept was pulled off. We therefore when thinking of the scenes to re-film knew that we already had adequate locations and within new scenes knew the general tastes that the audiences want to see. With a good narrative we then just had to build upon this sticking to the original storyline within the video as it was effective just enhancing it with new material.
5. What were the constructive comments received?
Three negative or constructive criticisms we received were that; more angles needed to be used, the accuracy of the lip singing sections needed improvement and that there was too many repetitive camera shots.
In relation to the comments given the criticisms were universally agreed. Upon reflection of the video and through viewing other groups productions we too felt that our videos narrative was dulled by the use of long intervals of footage. This as the footage we had accumulated through filming once cut was not sufficient enough to feel the 3 minute time of the song. As a result of this the same scenes were often repeated on numerous occasions and although at the time of editing we believed this linked the song as a whole through the viewers we understood how through the course of the video the footage became almost boring and dated.
6. What changed you will make to your music video based on the comments that you received?
As a result of this feedback, as a group we have made the conscious decision to re-film some of the scenes and footage within the original video. This is as the material we have was all taken within the same cinematography ideas which made the scene boring when editing the footage. As well as this, we now want to film more footage with new scenes to enhance our narrative clarifying it even more towards the audience, whilst the new clips will work well interchanging the existing clips. This overall if effective should benefit our music video making it more interesting and have a more professional, densely packed video.
This post demonstrates some understanding of what a rough cut is and the benefits it has to understanding the role of your target audience. You have made a start in considering some of the comments that you received, but you need to ensure that you reflect on your comments further, by fully discussing what you are going to do differently in your final production, what you will film again and what you will edit.
ReplyDeleteAim to discuss the role of YouTube and also include evidence of the comments that you received, to demonstrate further understanding.