Research into music channels (Miss Georgiou)

Music Channels

MTV

1. Who is the target audience and why?
MTV's target audience are aged between 12 and 30 years old. 

2. What type of music does the channel play and why?
MTV mainly plays pop and mainstream music as they are the most popular genres within the music industry, especially when in connection to MTV's young target audience. Their conscious decision to air the most current and popular music reflects into the popularity of the channel. 

3. Identify 3-5 examples of artists that feature on a regular basis?
Some examples of artists who regularly appear on MTV are Miley Cyrus, Beyonce, Katy Perry, Chris Brown and Ed Sheeran.

4. How is the channel used as a form of branding?
MTV promotes itself having several music channels for different genres and musical tastes. This is fundamental in MTV's global success as they are not categorised as featuring a certain music genre despite they main and most popular channel airing artists from the pop genre. As well as this MTV also host music awards including the MTV Vmas and the MTV EMAs to help promote their TV show and the artists they feature.  

5. How does the logo appeal to the target audience?
As MTV has a young target audience so they have chosen to use a graffiti style font. The letters are also bold which helps bring extra emphasis to the 
The colour scheme chosen is a monochrome black and white theme which is simple yet effective. The colours compliment yet contrast with each other and allow MTV to remain unbias choosing to not appeal directly to nor their male or female audience remaining impartial. 

4 Music
1. Who is the target audience and why?
4 musics target audience is 16 to 34 year olds.

2. What type of music does the channel play and why?
4 music plays a variety of music genres but most frequently play artists in the pop genre. This is as 4 music host TV shows such as; The Official Top 20, Todays 4music Top 10 and UKHot40. This sees them airing the most popular and up to date music which makes them very popular with audiences. 

3. Identify 3-5 examples of artists that feature on a regular basis?
4 music regularly features artists such as Jessie J, Calvin Harris and Taylor Swift.

4. How is the channel used as a form of branding?
They base upon they're channel around airing TV programmes along with their music channel such as 'Keeping up with the Kardashians' who are already established and popular with their target audience. The channel also uses their established brand to host popular festivals such as T4 on the beach as well as previously having a 4music tent at the popular Virgin Media 'Vfestival'. 

5. How does the logo appeal to the target audience? 
4 musics logo from 2008 till now has remained as the pink 4 however is was modified from a white and pink 3d 4 to a slick coloured in 4 which remains 2d. This simpler logo would make the logo more recognisable and makes the channel appear sleek and current which reflects the music they air. The company's conscious choice to use pink as they're logo makes the logo eye catching. It also links them directly to the female genre who a majority of their target audience of 16 to 34 year olds. 

Viva
1. Who is the target audience and why?
Viva's target audience is aged between 13 to people in their early 20's. 

2. What type of music does the channel play and why?
Viva play current artists and artists with a young fan base and there fore usual a high following and dedicated and infatuated fan base. As younger people connect and generally are more loyal to a particular group or artist then maturer audiences.  

3. Identify 3-5 examples of artists that feature on a regular basis?
Viva plays pop based artists who appeal to the younger generation. This includes pop bands such as 5 seconds of summer, One direction and artists such as Pharrell who have popular songs featured on animated films. 

4. How is the channel used as a form of branding?
Viva as a channel not only show music videos but also normal TV shows such as 'Teen Mom' and '16 and Pregnant'. This helps in furthering the use and popularity of the channel as through airing popular TV shows will encourage a new audience to select and view their channel.

5. How does the logo appeal to the target audience? Size, colour, connotations, style of logo 
Viva too adopt a pink logo which with appealing to their target audience of females as they are stereotypically associated with the colour pink. However theres appears to be a more cherry pink than florescent which the Viva team contrast with a lime green which is a colour directly adjacent to red on the colour wheel. This then makes the logo even more eye catching yet as the colours link it is noticeable yet not too extreme. The green also helps balance out the predominate colour pink as green is generally associated more with boys involving both genres within their logo and widening their target audience. 

Kerrang
1. Who is the target audience and why?
Kerrang's target audience is aged between 16-34 years old.

2. What type of music does the channel play and why?
The channel focuses on mainstream chart music and focus they air time upon the rock genre as well as pop-punk mixes. 

3. Identify 3-5 examples of artists that feature on a regular basis?
Some artists regularly featured on Kerrang include Kaiser Chiefs, Metallica, Hybrid theory and Tom Morello. 

4. How is the channel used as a form of branding?
Kerrang further brand themselves with other media forms such as magazine. The magazine helps further promote both the channel and the artists they feature on Kerrang. 

5. How does the logo appeal to the target audience? 
Kerrang's logo features a black and white font. This style makes them impartial to a particular genre however it appeals heavily to the grunge/punk audience that would be more inclined to watch their channel. As well as this the black and white font compliment each other as a result of directly contrasting each other making the logo eye-catching, dynamic yet simple and clean. The capital letters and bold font emphasis the logo making it more dynamic and an easier read as the letters are all clear. The scratches across the writing of the logo link to the stations target audience of people with grunge and punk interest and tastes.