Risk Assessment (Miss Georgiou)

1. Why is it important to consider risks before filming?
By considering all possible risks and the prevention methods put in place before filming will help us save alot of valuable time when filming as without injury all the scenes will be able to be filmed on schedule.

2. How will the risk assessment assist you with filming?
Setting up precautions to take whilst filming will help us be more organised when filming as well as making me more aware of the extra props, behind the scenes that are needed to ensure peoples safety. For example, as a result of the risk assessment table I now know we need to buy gaffer tape to secure down leads and bring towels to filming to stop any water falling on the floor. 

Description of hazard	Prevention of hazard
Someone could trip or fall over trailing leads while filming.	Use gaffer tape to secure leads to the ground.
There is the use of a bath in one of the scenes so if water goes on the floor someone could slip over.	Mop up and clean the floor with towels as the water spills.
Dropping the camera during a handheld camera shot.	Use the strap around your hand.
Getting too cold when filming outside.	Wear warm clothing and have breaks inside.
Tripping over the tri-pod	Place it sensibly when not in use, closing the legs of the tri-pod.
Going into the road with cars.	Film sensibly ensuring to look before walking and being aware.
Filming in a busy area, pedestrians could knock the camera over.	Be aware of our surroundings, moving out the way when necessary and filming at less busy times of the day.

Digipak Analysis (Miss Miller)

Analysis of digipak
I have chosen to analyse the digipak for Lana Del Rey as she is a similar artist to Paloma Faith both categorised under the soul genre. 

Representations of artist

Lana is shown alone yet central suggesting she likes attention and maybe has a strong independent personality however through being alone and her glum expression calls into question the reasons behind her being alone suggesting that she was left or abandoned by the ones she loved forcing her into the strong character she is shown to be. The choice of clothing for Lana shows her as covered up and well presented in a professional style and manner with the buttons being done up to the top and the long sleeves ensuring no flesh is shown. This therefore could be seen as a representation of the music within the album as it indicates Lana has taken her time to present and polish her music taking a professional manner over the music she creates in order to deliver the best album she could for her fans. This however is contraictorary to the typical style within a soul genre album as they usually focus on raw emotions and as both an artist and a person laying themselves bare to their listeners and showing the real them so her covered up choice of clothing subverts this stereotype.

Colours
The use of colours within the digipack reflect the chosen theme for the album as a whole choosing to use natural and neutral shades such as cream, red, blue and white. For instance the colours cream and white connote ideas of purity and a fresh start showing that the music is a true reflections of Lana showing herself however the ideas of showing a fresh start suggests that she talks about hard times stereotypical to the soul genre but also takes it one step further in choosing to suggest ideas of how to move on with life. To add to this the colour red signifys both danger and love both popular themes that often contradictarily juxtapose against eachother within soul songs playing that there is a fine line between love and hate. As well as this this also allows the artist to portray the ideas of being a scorned lover and showing the dangers of love. To add to this the blue tones suggesting ideas of seranity and show a calming effect to the audience telling the audience that despite the emotions and strong themes about which the songs are written they are infact contained and presented to music and in a manner that is calming allowing the lyrics to suggests the deep emotional tromour behind each song.

Style of language 
The use of an oxymoron 'born to die' shows how Lana has both a synical yet realistic view of the world. Her approach to realism portrays the idea that her music will too follow this approach and give accurate accounts and details of life.

Design and layout
With the list of songs the writing and songs are continuous with two songs on each line. This is unusual as songs are usually spaced out giving each one heightened importance and allowing popular songs to be easily indentified on the back. By showing all the songs together suggest that there is a common theme used within all the songs joining them together suggesting they all relate and creating the idea that the album is a personal story as opposed to songs written purely with the intent of relating to different audience memebers.

Typography 
The use of typography within the digipack is bold, clear and in capital letters drawing attention to key words and showing how the whole message and word is important. This is shown through the use of Lana's name as it is all capital letters showing how she is important and a big deal promoting her work as an artist and through your eye being drawn to her name it too helps promote the artist.  

Use of images 

The use of images such as a rose connote the ideas of beauty yet a deep hurting and pain. As well as this the rose suggesting the ideas of something which is natural, honest, pure and not artificial which could be a foreshadowment of the artist and her music which is stereotypical of the soul genre as the music tends to be personal and directly connected to the artist, their life and emotions. This is reinforced by the choice of location and backdrop used on the cd front cover which presents a cloudy sky. This speaks alot as despite reinforcing the ideas and themes of nature and purity the use of clouds in the sky as opposed to a clear blue sky interpret the emotions and clouded emotions that cast over the lyrics portraying the music theme and therefore stereotypically representing the connotations of the soul genre.

Magazine Advert Analysis (Miss Miller)

Introduction 
What is the importance of magazine adverts in relation to promoting an artist’s album and how they are effective and why?
There are numerous reasons as to why an artist may choose to create a magazine advert but mainly they do it in order to promote an artists album as through increasing it's recognition Palomas fans will be more aware of it and therefore buy it whilst new audiences would through constantly seeing the album realised the success of Paloma and may be swayed to buy the album subconsciously or in order to see what the fuss is about so in a way the album can act as a constant reminder of upcoming album. As well as this an artist may do this in order to reach a wider target audience as people that read magazine as well as listen to music. To further this other reasons may be to link in with other advertisements of the albums to create more marketing which would help them get support from other companies that could push sales further.

What will you be creating and why planning is important in order to create an effective magazine advert?
I will be creating the advert for Paloma Faith and the album 'A perfect contradiction'. Planning is crucial when creating an effective magazine advert as it allowed me time to creatively come up with ideas that link in with the title, the artists style and create something that promotes both the artist and gives a brief insight and taster of what the music within the album will be like. 


Analysis
Why have you have decided to use certain elements within your poster and how has it has made your poster appeal to your target audience as well as promote your artist effectively?
o Colours 
In terms of colours I decided to split the album and face of the artist down the middle making one half with colour, for instance red, yellow, orange and the other a monochrome side with shades blacks, greys and white. The colours red , yellow and orange connote themes of fire and heat as they are warm shades. Through doing this they help show to the audience the fiery side of the artists personality as a character giving them greater insight into what the artist is like as a person which is important when creating an advert as you want the audience to gain a better understanding of the artist so they can admire and build a relationship with them. As well as this the fiery side suggests towards the heat within both relationships showing that love can be intense and passionate and this often leads to fiery arguments as the passion is so strong. 

On the other hand the shades black and white compliment and contrast with each other showing things as simple and classic which can relate to Paloma's song 'Only love can hurt like this' as they style of the song is conventional to the soul genre which reinforces the classic idea whilst the song its self is simple and repetitive which allows the audience to learn it with ease. This could also reflect the beginning of relationships shown within the song as they start off relaxed, happy and simple with little need or desire to disagree. Then the colour grey is then presented as a 'grey area' of one of concern and hurt where the down side to relationships is shown.
The two contrasting sides are meant to be reflection on the title 'A perfect contradiction'. 

o Images used 
The only image used on the magazine advert I created is a picture of the artist one side with her happy the other side her sad and unhappy merged together to recreate her face. This could be shown to say how up and down the emotions within the songs are as the songs are about love which connotes ideas of happiness and contentment whilst the songs also demonstrate the bad often not though about sides of love which involve heartbreak, bitterness and resentment over the partner you once loved showing how love doesn't last forever. 

o Layout/design 
The layout and design show the artist in the middle of the advert showing how important she is and promoting the artist as current, in your face and popular. By showing her face this allows the audience a greater insight into the look of the artist allowing them to see her at close range so they can develop a relationship with the artist which is important when trying to satisfy and keep existing fans engaged with the artist but also for new listeners as their interest in the artist is whats going to spike sales and create new loyal fans for the artist. 

o Typography 
The type of lettering used within the magazine advert is bold, with a fancy font. The use of this style of writing shows the album to be fluid and interlinking suggesting that the songs within the album are link or share an interlinking theme of love. As well as this when in reference to the song the style of typography used is bold lettering which is eye catching and helps to promote the song as it helps to balance of the small choice of font. 

Planning lighting and colour (Miss Georgiou)

Lighting and colour is important within a music video as they subtly project particular emotions and feelings that the artist is having or going through within the song to the audience. This reinforces the emotive tone within and behind the lyrics to the audience allowing the song to become clearer and the expressive tone of the artist to be clearer. This is important within the soul genre in particular as soul and the lyrics of the songs categorised within the genre choose to express certain emotions in elation to certain scenarios that are relateable to the audience and hindrances within life.

The colours I have chosen to use within the music video are neutral tones such as cream white and beige when the leading woman within the narrative is portraying the 'after' scenario within the narrative to express and co pry how the woman is bleak, depressed and empty. This is shown through these colours as they are boring and plain showing no emotion of expressing anything which is how the lady feels as through being scorned by love she is an empty she'll of the woman she was before and these colours reinforce this idea. On the other hand when in reflection despite feelings of nostalgia we are trying to create and capitate the happiness and joy of the times together  so we will inject colour to show how the her partner was her world and allowed her to see the world in more fun and in a better way.

In terms of lighting  we unwilling again on the situation where the actress is alone or the 'present time' we are choosing to use low level lighting or a singular light to foreshadow how the girl is some and also how she sees the world bleaker and as though these man was her  guiding lift or light of her life and so without him she has lost her way and has been lifey in darkness both physically and mentally. In contrast to their the lighting used when showing the flashbacks will be bright constant and intense to imitate and reflect the couples love.

Planning artist image (Miss Georgiou)

1. Why is artist representation important within a music video?
How an artist is portrayed to their audience is important as the artist needs to have the right amount and balance of ordinary and extraordinary qualities about them in order to appeal to a mass audience. This is as the ordinary factors help appeal to their audience by allowing them to relate to the artist whether through an emotion, clothing element or scenario featured within the video. 

2. Explain what costumes, hair and make-up your artist will have in your music video?
In terms of hair we will play upon the ordinary theme with a a non fussy tosseled hair style which would relate to audiences and represent the artist as ordinary and down to earth. This hair do is also current and relaxed and can be copied by women easily making the look more attainable which is interesting for audience members as they can become like the artist. 

For our artists costumes we are going to appeal to the typical soul genre dressing our artist, when out, jeans and a beau tubal look which is no fussy and simplistic allowing the audiences to focus on the music and the use of iconography, a guitar, making the video about the music typical of many soul videos. This also makes the artist look approachable and down to earth as instead of looking pristine in designer clothes she seems relatable and representative of typical women which is what the video and narrative want to relate to and promote. 

For makeup the artist will just wear simple natural make up which is currently in just enhancing the artists skin so they look natural and as themselves which would appeal to the audience members as it would represent the artist accurately allowing the audience to see the real them letting them create a relationship with the artist. The natural non fussy look also appeals to the audience as for many women they're day to day look is very minimal and simple so the artist is relatable and representative of real women. 

3. How can your target audience build a relationship with your artist through image that you have selected?
Our artist despite appealing to the audience through applying themselves to an ordinary image relating themselves to the audience through enhancing and polishing the artist image the artist will too appeal to the audience through hopefully becoming a trend setter and role model making th audience admire and look up to them as we will present the artist in new trendy clothing and demonstrate current hairstyles and make up so the artist seems current.

Planning Cinematography (Miss Georgiou)

1. Why is cinematography essential within a music video?

Cinematography is an important element within our music video as it gives us create influence as to what our audience watches and is drawn to with the video. As well as this the right cinematography is important as they can help tell the story of the film in the most effective manner possible helping to convey both the emotions and narrative from within the song. 

2. What camera angles are you planning to use within your music video?

Close-up;

1. Is the shot conventional

A close up is conventional within every music video as it is important to have a close up shot of the artist, which helps the audience build a relationship with the artist. As well as this, especially within this song, a close up clearly shows and expresses the artists emotions whilst singing the song helping to emphasis and foreshadow that contained within the lyrics. 

2. How the camera shot helps to represent your artist
It also helps promote the artist and their image making them easily recognisable within the press and public eye. As well as this the close ups too help the audiences create a closer bond with the artist and leading actresses connecting them to the narrative and therefore the song. Showing the artist up close, particularly within the soul genre helps promote the artist too as it allows the audience to understand the emotion behind the lyrics conveying and emphasising the song more effectively to the listener. This in turn represents the artist as open, honest and relatable to the audience members. 

Birds eye view;
1. Is the shot conventional
As we are planning to use this shot to show the artist in bed the camera angle is conventional to the shot and scenario as a birds eye view can fully show the artist or actress's full body and the fact their lying down. However this angle is not conventional to the soul genre as soul music is expressive so the camera angles used tend to show the artist's face and emotions as opposed to including body shots. 

2. How the camera shot helps to represent your artist
The use of a birds eye view will help show the person within the story as lonely and sad and longing for a lover which relates to the audience members who have gone through break up themselves. This is conventional to the soul genre as the genre typical writes and relates to their audiences by portraying real life events and heartaches so the use of the bed a connection between loved ones helps show both love and emphasises being alone as a single person within a double bed relates to both the emptiness of her bed and love.

 Over the shoulder;
1. Is the shot conventional
This shot is conventional as it acts as a reflection of the artist just as the lyrics and songs do as within the soul genre the narrative and concept of the song are typically more personal than that of other genres.
2. How the camera shot helps to represent your artist
An over the shoulder shot is clever as it helps the audience see what the artist sees and from their perspective. By viewing right next to them both the artist and audience are looking at the same thing allowing the audience a deeper insight into that artist and their opinions. We chose to use a mirror as it is a chance to let the audience view the artist as they view themselves as see how the artist views themselves within the song. This is as when looking in a mirror someone is often critical towards themselves and so the song 'Only love can hurt like this' shows her looking at herself feeling scorned and potentially worthless which would relate to how other too feel about themselves making the artists relatable towards the audiences which would be comforting for them to know.

Establishing shot;

1. Is the shot conventional

An establishing shot is showed within the opening of a video to set the tone and help identify with the audience the scenario of the video and is therefore conventional to a genre such a soul which chooses to portray a narrative and often emotional story. 
2. How the camera shot helps to represent your artist
This camera shot would then help define and represent the artist or the scenario they are playing either suggesting instant stereotypes as to whether the story is about someone rich or poor which helps intrigue and prove interesting to those who want to identify with a different class or be relatable if they can identify with that situation themselves. 

Hand held;

1. Is the shot conventional 
No, a handheld shot would be more commonly found within dance videos as it is often shaky and includes lots of movement which help reflects the dance element and the beat of the song. It also shows the scene correctly as it is how the audience would be portraying the scene helping them feel part of the scenario taking place within the video. 

2. How the camera shot helps to represent your artist
Using a hand held angle shows how the artist too can be both scared and uneasy at times relating her to the audience making her seem ordinary and approachable which would heighten her popularity as she and her life is seen as attainable and it reminds the audience members that the artist is a normal person helping them to connect to the artist as a person enjoying the music as they enjoy the artist as opposed to just the song or the lyrics.

Planning Setting and Iconography (Miss Georgiou)

Introduction
1) Why are locations and iconography important within a music video?
Locations and iconography are important within a music video as they help set the tone of the video. 

Setting- House
1) Why have you have chosen this location? 
We have chosen to use the location of a house as it is a familiar location and so is relatable to our audiences. In particular we are going to be using the bedroom and bathroom. The use of the bedroom will convey the artists intimate relationship and well as emphasising how the artist is alone when she show her in bed without her partner. On the other hand the bathroom will give a personal deeper insight into the artist and her thoughts as it is often though that a person does some of their deepest thinking within the shower or bath. By therefore showing this and allowing the audience to intrude on the artist lets them feel more personal and involved within the artist making them feel closer to the audience allowing them to build a relationship as they are allowed to see the artist in a more intimate scenario. 

2) What will take place in the shots that you will film?
In the bedroom the girl portraying the story will be shown to be cuddling her lover on the bed sharing their once intimate relationship allowing the audience to gain an understanding of the hurt and scenario behind the song so they can then contrast with the noticeable hurt apparent within the song. Therefore, the shot will then show the man within the narrative to disappear leaving behind the girl and therefore portraying how alone she is. She will also be shown to be looking in a mirror reflecting and analysing herself. On the other hand in the bathroom the shot will show the lady within the narrative in the bath. The shots will vary between closeups and mid shots to portray her emotion. In the bath around her will be pictures from her past with the leading man showing her to be reflective and nostalgic. 

3) How does your location limit what you can do?
The location of the bedroom could prove difficult as with a confined space with windows and mirrors reflecting within the shot we need to ensure the camera cannot be seen within any of the shots. As well as this as a bedroom only features a bed there is only so many things the actress can do using the form of iconography without the narrative appearing forced. In terms of the bath the actress too can only lay down and so has limited movements she can do without loosing the dignity of the actress as although wanting her too appear exposed we don't want to actual expose her. 

4) What health and safety risks does your location pose? How will you over come it?
Filming within bathrooms could prove difficult as the 

5) How could the weather affect your filming? What back up plans have you in place?
As the shots are taken indoors the weather will not affect the shots we use. However if the shot uses natural lighting and we need to shoot a scene over two days if one of the days is overcast or miserable meaning poor lighting it could be notice and look bad when editing the final clip so to overcome this we will have to use artificial lighting. 

Setting- Camden
1) Why have you have chosen this location? 
We have chosen to use Camden as a location as it connotes the same ideas and appeals to the tastes and style of people who would like and listen to the soul genre. As well as this the use of Camden a busy central location will juxtapose the loneliness of the artist. As well as the the dense population and constant swarm of people will demonstrate how life moves and carries on around someone no matter what and so encourages those to recover quickly from heartache as standing still achieves nothing. 

2) What will take place in the shots that you will film?
The shots at Camden will show the portrayal of the 'real artist' singing and performing. The shot will show show the artist standing central to the screen alone whilst the tourist of Camden are around her. 

3) How does your location limit what you can do? 
As Camden is a central London location it will be heavily populated and busy so although we want to show the artist surround by people whilst acting alone the location may be too busy making it difficult to portray her isolated feeling. As well as this we may not be able to find a quite backdrop to film on as all areas are busy the camera crew may be in the way and therefore may not be able to move around to achieve the different camera angles desired.

4) What health and safety risks does your location pose? 
In terms of health and safety 

5) How could the weather affect your filming? What back up plans have you in place?
As we are planning to film outside if the weather is rainy and miserable whilst were filming this may affect our video for a number of reasons. Firstly if we are unable to film quickly the artist's look in terms of hair and make-up may be altered through the rain. As well as this the rain may mark our screen of the camera causing a blurry shot. However as the song is an emotive song to overcome constant bad whether we have the opportunity to change the weather we want to use to rainy creating pathetic fallacy of the scene as the miserable rain would reflect her miserable mood she is portraying to the audience. 

Iconography- Bed
1) What iconography have you chosen?
One chosen element of iconography we have chosen is a standard double bed. 

2) Why you have chosen it? What does it tell your audience about your artists and is it conventional?
We chose to use this as it is an everyday ordinary item which will appeal and relate to our target audience as well as being able to connote both the ideas and scenarios of an intimate loving relationship and feelings of isolation and abandonment at the same time making it very versatile. This is conventional to the soul genre as the genre typical writes and relates to their audiences by portraying real life events and heartaches so the use of the bed a connection between loved ones helps show both love and emphasises being alone as a single person within a double bed relates to both the emptiness of her bed and love.

Iconography- Bath
1) What iconography have you chosen?
Another chosen form of iconography is a bath. 

2) Why you have chosen it? What does it tell your audience about your artists and is it conventional?
For our narrative it made sense to use a bath as we wanted to convey a typical routine so as to be relatable to the audience. As well as this as when in the bath a person typically becomes most reflective so by showing her here we allow the audience to get a deeper insight into the featured ladies emotional state allowing them to feel closer to her and the song as they can understand the deeper emotional connections of the song. As well as this as the character will be nude whist in the bath she is shown to be more vulnerable and bare which should be endearing to the audiences who would feel empathy for her heartache and want to help as well as relating to times within their own lives they have been in similar states. A bath would therefore be seen as conventional to this genre as it corresponds to showing emotions and a persons true self which is what the songs and lyrics within the soul genre aim and intend to do. 

Iconography- Mirror
1) What iconography have you chosen?
Another form of iconography chosen is a large antic mirror which comes as part of a dressing table.

2) Why you have chosen it? What does it tell your audience about your artists and is it conventional?
We chose to use a mirror as it is a chance to let the audience view the artist as they view themselves as see how the artist views themselves within the song. This is as when looking in a mirror someone is often critical towards themselves and so the song 'Only love can hurt like this' shows her looking at herself feeling scorned and potentially worthless which would relate to how other too feel about themselves making the artists relatable towards the audiences which would be comforting for them to know. A mirror is therefore conventional to the genre as it acts as a reflection of the artist just as the lyrics and songs do as within the soul genre the narrative and concept of the song are typically more personal than that of other genres.

Iconography- Pictures
1) What iconography have you chosen?
We have also chosen to use pictures of the couple from previous happier times in the form of print outs and polaroids. 

2) Why you have chosen it? What does it tell your audience about your artists and is it conventional?
We have chosen to do this to convey happier times to demonstrate to the audience how deep and pure the love was. By doing this the audience would also route for the couple hoping they get back together and rejoin as a couple. This is conventional to the soul genre as the songs are often filled with emotions through reflecting back at happier times which juxtaposes their raw and hurt emotions.