Group Digipak (Miss Miller)

1. How did you agreed on one digipak and then worked together to create/develop your group’s digipak?

When creating our group digipak in order to get a basis of what we wanted our work to look like we first looked individually at each group members digipak and selected individual elements we liked from their work to include and incorporate into our future digipak. This included specific images used, use of filters and effects and themes of how we desire the artist to be represented. 

2. Why have you have decided to use/change/keep the same, certain elements within your digipak and how it has made it appeal to your target audience as well as promote your artist effectively?

Colours

For colours we choose to use an underlying theme of pink often using tones of peach and red to compliment it. We did this as in a lot of our video and chosen images our featured artist wears accents of these tones whether in the mine-en-scene form of her coat and lipstick or where the location of the video is filmed. This meant the whole digipak complimented each other and could clearly be seen as a whole joined concept reflecting the idea to fans that the album is just as fluid and linked. The connotation of these colours however support the underlying theme of love within the album allowing the audience a idea of what the album is based upon and as love is universal whether in love or coping with heartbreak the theme appeals to all audience members allowing them to create a relationship with the artist through a mutual heartbreak or scenario. And as red and pink are warm tones is gives a friendly association with the artist as well as suggesting they are passionate whether in terms of love or music. 

Images used 
We decided to use the roses on the CD cover as it added a romantic effect to our otherwise urban theme. They then souly connect our album to the theme of love and pick out and compliment the subtle romantic themes featured within the other images. We decided to use coral roses as opposed to the stereotypical red roses in order to both compliment both our other images and also to suggest that the artist is not just a stereotypical soul artist and possess a quality more rare than other recording artists. This would be refreshing to many fans who may feel different to surrounding people as well as making them want to explore the artist and her music more to determine how she differentiates from alternative artists. 

For the albums front cover we decided to use a close up image of the artist. This is as it appeals to the target audience as they can clearly see the artist however it manages to simultaneously brand and promote the artist to those who may not be familiar with her as an artist. As well as this the expression on her face shows her deep in though looking off to the distance, this would be intriguing to audience members as they are unaware, through the cropped shot, as to what she's looking at so they can only assume. This in turn may prompt them to buy the album as they want to gain a better understanding of the artist and the story behind the picture and therefore Sophie herself helping them to gain a relationship with the artist through an understanding and realisation of the artists life as she appeals to them through a more personal level allowing her the quality to appear both ordinary and extraordinary. This is an important quality for artists to possess especially for soul artists who seek to connect to their audience through finding a mutual scenario and relying on empathy, making this image stereotypical to the soul genre. 

We chose the image of Sophie standing against the wall as our message to fans background as it had the deepest connection to the song as an image and so effectively joined both the fans, artist, advert, song and video together. As well as this the image is not overly focus grabbing with the artists head coward away to the side so the recognition of the artist supports the intense personal message from the artist making the audience and herself closer and as though she is directly speaking to each fan. This is important as it makes everyone feel special and as though they have a relationship with the artist making their friendship help her appear as relate able and not intimidating. In contrast to this through the lack of eye connect with the image the artist still seems closed off making her seem somewhat unapproachable reconfirming her star status whilst suggesting she is still closed off and hurt from her heartbreak drawing empathy from the audience. As well as this the reflection of the wall appropriately reinforces the title of the album 'A True Reflection'. 

Our decision to use the mirror picture of Sophie as an added image would appeal to her target audience as it shows the artists face in a view of herself. The clever iconography use of the mirror gives the audience an insight and view shot only the artist would see suggesting she is allowing them to see a true reflection of herself making the album seem more personal and in deeper emotional connection with the artist. Fans would then feel although through finding a personal connection with the album they in turn gain a personal relationship with the artist as they are connecting with a part of her. As well as this the use of the mirror and writing 'A True Reflection' promotes the album whilst the iconography element of the red lipstick refers to the artists trademark image within the song as well as outer referencing love and passion as lipstick is in semantic association with kissing. 

Our back cover and therefore song list image choice was of the wall the artist portrays the lyrics 'Only Love Can Hurt Like This' within the video. Therefore we felt it made sense to use the image as it tied the video, song and other lyrics together enforcing the connection within the album which is stereotypical to the soul genre. As well as this the wall suggests urban more edgy underlying tones to the music, a contrast to the floral CD covering. The strong, stern stare from the artist directly connects her to the fans and people reading the album making her and the songs seem connected to the person reading the backlist.

Finally as another image choice we decided to use the contents of the table shown briefly within the beginning of the music video. The main reason in this being that it connects the digipak to the video helping to promote it further and also allows fans a deeper insight into the artists tastes. For instance by showing the MAC lipstick and Chanel perfume suggests to the audience that the artist, leading a lavish lifestyle prefers luxury brands of cosmetics. However the product pricing of that included aren't too extreme allowing the audience a chance to smell and look like the artist by using the products she uses. They therefore are getting a deeper insight into her tastes and opportunity to find a mutual taste which again will help the target audience create a relationship with the artist. By doing this the artist seems more approachable and attainable to the audience making her songs seem more relatable as a result. This is important within the soul genre as stereotypically the artist is deliberately approachable for the basis of his or her music.

Layout/design
Within all the images the artist is positioned off centre. This could be shown to symbolise how she needs someone by her side in order to feel complete and is not strong or independent enough a person to take charge and be front and centre. The gaps left to the side show how someone has just left her and she hasn't come to terms with them not being there yet which makes the album seem full of raw instant emotion. This is stereotypical of the soul genre as the songs often utilise intense emotional time to appeal and portray their life to fans. In contrast to this in many of the images the writing is therefore located central to the screen and image suggesting that her words and lyrics are whats most important within her album rather than her self promotion enhancing the importance and passion she shares for her music. For instance as both the message to fans and song list are located central to the screen it suggests that with the help of them both she can channel her energy and return to her strong self again making the audience seem like a friend to cry on and important within her life. 

Typography
The font styles used within the digipak are all bold fonts which grab the readers attention and add heightened importance onto the artists name and songs in order to promote them further. The use of bold, capital letters reflect the use of graffiti and brick walls within the digipak suggesting strength and artistic flare, which ideally reflects the style of the album. However in contrast to this on the message to fans a different font is used in the form of a small case italic font which help mimic the idea of hand writing making the message seem even more personal and unrefined as it seems the artist has just written it herself to them allowing them a moment of connection not separated by anything. This is stereotypical to the soul genre who often choose to be more personal with their fans and music and in turn will then help the audience connect to the artist and the music creating a strong relationship between the pair. 

Language

The languaged used within the album is all colloquial in order to appeal to the mass of fans and make them all understand Sophie. This will make her seem more real and approachable and she appears to be one of them whilst by limiting the extensive vocabulary used and making Sophie more understood her opinion and views can be expressed more freely whilst everyone can interpret her message with ease and correctly suggesting her music too is relateable and can connect to all making everyone seem equal and united. 

Devon's individual digipak 

Shaun's individual digipak

Sophie's individual digipak 

3. What elements have you taken from each group member and why you have incorporated them?
With Devons image we felt it was the closest to what we wanted to produce overall. Her images and effects used correctly portrayed the artist and the message we wanted to portray to fans so we decided to include her message to fans image and message as well as her cosmetics picture as it promoted the artist and her tastes in a more subtle way that didn't force more pictures of her onto the audience as it may have been an overkill of her appearance.

From Shaun's we all really liked his use of the theme love and particularly liked the use of the roses on the CD and it incorportated the theme but in a more subtle way as the other images better promoted the artist. We therefore decided to utilise this theme including more hints of the colour red and pink and sticking with the roses on the CD cover allowing our digipak to have a more romantic theme overall but interpreted in a more soulful, subtle way. 

From Sophies we really liked her choice of main image as it was an image that all three of the other members overlooked and in reflection it interpreted the artist in the connected yet mysterious manner that we wanted. We also liked her use of the mirror image as a bonus image as opposed to a central image as it was impactful enough on its own correctly promoting the album and artist as when it was used with other fonts over the top the image was lost and seem disconnected to the message portrayed on it. 

4. What were the weaknesses and strengths of each group member’s digipak and why? 
In terms of Devon's digipak I feel her biggest strength was her use of consistency within her theme chosen for the digipak. For instance a lot of her pictures involve intense filters and bold block lettering which compliments the setting of brick walls and iconography such as the leather jacket to compliment and bring emphasis to the stylistic approach of the artist as edgy, urban and current which would help identify and appeal clearly to her chosen target audience. On the other hand a weakness of Devon's digipak would be her basic use of photoshop in many of the image only choosing to overlay a simple filter instead of choosing to layer and enhance the image. Although the simplistic approach could be seen to compliment the artists musical style and therefore appeal appropriately to the target audience who listen the soul genre for a easy and instant connection to the music and lyrics, in spite of this this could too represent the artists work and emotional content of the song as basic and 'filtered' suggesting the lack of raw emotion behind the songs is not substantial.

With Shaun's digipak his main strength, despite his song list page, too is his strong theme and consistency within his images and choice of colour theme. For instance Shaun utilised a strong love theme with the use of iconography such as roses and kisses which is intensified by the passionate colours of red and pink often connoted with love. This is then supported by the contrasting use of green which helps create semantic fields of nature suggesting the natural course of love. All of this which then helps express to the audience that the music too is also connected and fluid in terms of their connection to each other which makes the songs seem more personal, thought out and as though to form a story. This in turn should then allow the audience to create a relationship with the artist as they then feel the artist has given them an accurate representation of their life which then in turn helps them to create a bond as they feel they understand the artist at greater length and if through going through similar life scenarios can then form the basis of a friendship. This is also stereotypical of the soul music genre as they are often more personal with the album often being described as a 'diary'. His weakness however was his lack of original images of the artist. Instead choosing to use romantic images Shaun promotes strong themes of love which would help promote the album in terms of attracting peoples music narrative style whilst the artist remains unprompted which would be displeasing to existing and potential fans. 

With Sophie's digipak her main strength was her colour theme and conventional approach to the soul genre. She utalised the colour or black and white within certain images which gave the digipak a classical and bold appearance. The colours contrasted with each other suggesting the two sides of love within the album as the white reflects the light in love stage whilst the black connotes darker times. We also liked the accent of a certain colour. For instance Sophie's work had an overall accent colour of red which suggests ideas of passion, love and blood again reflecting the mood and theme within the narrative which we adapted and utilised within our final digipak. Her weakness though in contrast to this was her overuse of the black and white effect with it draining out the colour of the artist. The audience cannot then fully see what the artist looks like not showing an accurate representation of her and therefore not allowing her to be promoted correctly. 

5. Do you feel your digipak conforms or adheres to your genre’s conventions? Why?
Overall I feel that our final digipak correctly conforms to the soul music genre. This is as a result of our images used as I feel we have appropriately stuck to the stereotypical micro elements. For instance, the body language element within our advert shows the artist not looking directly at the camera and either hunched over or positioned to the side. All of these traits reflects the conventional themes of songs which reflect pain and hurting and she is shown as timid and cowardly as well as alone. The facial expressions within the digipak are all bleed which helps to support this idea whilst the use of the colours pink and red connotes themes of love as a contrasting element. This is conventional to the soul genre also as the music written and perform by soul artist is usually more personal and relateable so the concept of relationships appeals to the mass of the artists target audience. 

6. How did you find working as a group to create one final digipak for your artist?

As a group I feel we worked well but we had issues. As we had to decide on six images it made it more difficult because everyone had they're own collection of images they felt worked best. With all interpreting our own ideas the digipak began too look not whole with a different theme occupying each image. This gave an unprofessional look to our work and therefore the artists work as it seemed unfinished and unseemlike. Therefore our close relationship and comfortability around one another meant each spoke up causing delays with the work however it made each member feel valued and important which then benefitted the group as the more imput meant the best of our abilities were combined leaving us with an advert which represents us, the artist and one I feel would appeal to the target audience. This is as it has themes of both love, urban street and heavily promotes the artist which I feel therefore offers everyone something to connect to. 

Group Magazine Advert (Miss Miller)

1. How did you agree on one magazine advert and work together to develop the advert further as group?

In order to decide fairly as a group we each opened our own magazine advert and then we each voted on which one we preferred to be the basis of our advert. After looking at them all and with the opinion of our fellow class members we decided on Sophie's magazine advert. We then revised each of our adverts to draw inspiration from parts we liked within each one to utilise and improve Sophie's image and so that the image was more representative of us as a group. 

Sophie's individual and our chosen magazine advert 

Our final group magazine advert 

2. Why have you decided to use/change/keep certain elements within your magazine advert and how it has made your poster appeal to your target audience whilst promoting your artist effectively?

Colours

In terms of colours we liked the dull washing out of the colour so decided the use of black and white for the image would be ideal as it added a classical look to the image which is conventional to the soul music genre style. As well as this the use of the black and white suggested how the artist was down and depressed and sees the world without colour an association with happiness. This sad monotonous tone is conventional of the music genre as the music often represents heartache and difficult periods of time. Through connoting this emotion the artist should therefore appeal to the target audience as they can relate to a time similar within their lives allowing them to create a relationship build upon foundations of a simialar emotion. However in adaptation of the image we decided to keep our artist in colour. We intentionally done this as the face of our artist cannot fully be seen so by keeping her in colour it draws attention the the artist as otherwise she merged into the background but in order to promote the artist and appeal to our target audience she needed to be eye caching which was achieved by the contrasting use of colour. In terms of font colours we decided to change from the red to the pink. Although red connoted ideas of love more effectively the pink, which mimics that of the jacket gives the advert a more wholesome, consistent feel ultimately making the magazine look more fluid and therefore professional. 

Images used

As a group we liked the brick wall image as we felt the styling and setting of the video was conventional to our genre and allowed personality to the image. However the original image didn't show the artists face at all so we decided to change the image to the one used by Devon within her advert. This is as even though the artist cannot be properly seen so the artist is not promoted it still allows a glimpse to the audience of her image and look which would be appreciated by our target audience as the image shows her as mysterious enticing them to learn more about her and her music whilst the relatable location makes her seem ordinary and relatable which is comforting and intriguing to audience members as they feel they could be friends helping them to create a relationship. We also chose to adapt the image by cropping out the tunnel and just showing the wall as we felt the tunnel drew attention from the artist and we wanted her to be the centre focal point and ensure audience members are looking at her. 

Layout and design

Through adapting the layout and design of the image the artist is now central to the image highlighting her importance and helping the to draw more attention to the artist. This is important as in coherance with promoting the song the magazine advert should too promote the artist so the central positioning of the characters suggests her importance whilst body language sidewards and not looking directly in to the camera suggests she is shy and scorned by love which connotes the ideas and themes we tried to portray through the video in order to reflect the lyrics of the featured song 'Only Love Can Hurt Like This'.

Typography

On the advert the main font type is bold and written in print form writing with capital letters. This makes the writing clear and therefore easily read which is important as the adverts sole purpose is to promote simultaneously both the name of the album and the artist. We chose to use a large font size with the main writing in order to draw attention and focus away from other writing to dictate what the reader is drawn to on the advert. All writing however supports a hierarchy scheme of which they are important, the name of the artist is seperated from the rest of the typography on the top of the advert to introduce and promote the artist first as well as creating a clear contextual link between the image and the text. The title of the album is situated just below and is drawn between two lines to seperate it and make it appear more clear on the screen. Whilst the date in a slightly deeper shade of pink reinforces the release date but in a subtle undertoned manner. The fluid colour scheme involving pink helps connotate the love within the song whilst the simialar text types and colours utalised; black, white and pink presents the advert and album as interlinking. This helps to then suggest to the audience that the songs within the album link or share a consistant theme. As well as this when in reference to the song the style of typography used is bold lettering which is eye catching and helps to promote the song as it helps to balance of the small choice of font.

Language

The use of colloquial language within the introduction of the song 'Hit' has connections with the success and 
The language used on the digipak I deliberately made simple, to the point and in a colloquial style in order to be easily read and effective for people passing by the digipak but also to link to the cd itself which effectively portrays a story and emotion so the digipak needs to interpret and portray the artist in the same manner.

Shaun's individual magazine advert 

Devon's individual magazine advert 

My individual magazine advert 

·   3. What elements have you taken from each group member and why did you chose incorporated them? From Shaun's image we liked the use of the black and white background so decided to incorporate that into our magazine. We felt this gave our magazine advert a classical simple look which was approachable yet eye catching whilst the simple colour scheme contrasted well with the writing and colour we chose to use on the final magazine advert. From Devon's we like her actual choice of image as the image showed part of our artists face unlike the original image used within Sophie's magazine advert. We therefore chose to use this as by seeing the artist it connects her more to the advert, album and song making her more apparent within the work and making it seem more personal. The visual aspect of her allows the audience to build a relationship with the artist and therefore her song helping to promote the success of the song and album. From my advert we like the utalisation of a sole colour to connect both the image and text upon the image as together they are complimenting make the advert seem more polished and professional. This too was the main draw within Sophie's advert who too chose to pick out a sole colour to include within the image.  

    4. What were the weakness and strengths of each group members advert? Why?

Overall I feel looking at the magazine we each had different strengths and weaknesses. For instance on Shaun's advert his main strength was his use of font and the effect he used to create the shadow like effect which enhanced and complimented the title 'A true reflection'. On the other hand his main weakness was the theme of his advert as his decision to use an enchanted forrest as the background did not conform to the conventions of our chosen music genre instead making it look like the advert for a haunted thriller film as opposed to appropriately showcasing the theme of love within the artists song. 

Devon's main strength on the other hand was her choice of image as she was able to appropriately select an image which appeared both ordinary enough to appeal to our target audience yet showcase the artist in a desirable manner both needed in order for the audience to build a relationship with the artist. In contrast to this Devon's main weakness was her use of colours and fonts. This was as the reflection ontop of the image was unclear so would not be eye catching and memorable for audiences viewing the advert concequently meaning the album would not be successfully advertise defeating the sole purpose of the advert. This was apartly fault of the font which seemed clutered on the page but also due to the colours which did not contrast with the image instead picking out the vibrant green of the grass to compliment the image allowing the title to blend in with the background.

When analysing my own advert I found my main strength was my colour scheme. As a group we liked my decision to pick out accent colours and feature them with the writing to compliment the image without taking over. For instance the image's background is cream so the use of the red lipstick, red towel used as iconography within the image was accentuated due to my similar colour choice of font enabling the image to seem more complete and polished as a whole and confirming the connotations of the album and music genre which supports the theme of love. On the other hand my main weakness was my choice of image. All other group members chose to utalise the image with the brick wall and when comparing the images the brick wall is more approachable and is more representative of the artist. My chosen image, through being intimate and personal did not seem as approachable or dinamtic as a magazine advert.

5. Does your final group advert adhere to the conventions of your chosen music genre?
I believe the use of our image within our final magazine advert correctly conforms to the soul genre as the micro elements utalised highlight the conventional traits of stereotypical adverts. For instance, the body language element within our advert shows the artist coward over and timid which reflects the conventional themes of songs which reflect pain and hurting. As well as this, the colours used throughout the advert suggest either the sad lonely emotions of a relationship collapse reflecting the depression and bleekness which is relatable to the target audience who many would have too experienece painful relationship collapses whilst the pink conotes themes of love. This is conventional to the soul genre also as the music written and perform by soul artist is usually more personal and relateable so the concept of relationships appeals to the mass of the artists target audience.

6. How did you find working as a group to create one final advert for your artist?
As a group I found that we worked extremely well together as both encouragers and also with our comfortability in being critical and picky. Our comfortable nature around one another meant each memeber felt confident speaking up and voicing their opinion which made each member feel valued and important which then benefitted the group as the more imput meant the best of our abilities were combined leaving us with an advert which shows off our skills on photoshop. I am therefore very happy with our final magazine advert as overall combining our ideas we have created something creative and conventional and therefore should be appealing to our target audience. 

Individual Digipak (Miss Miller)

1. Explain why you have created an individual digipak?

I have created an individual digipak as a view of how I feel the images we took of our artist when filming the music video would be best utalised. Through working solo I had the creative freedom to interpret the image I believe our artists should present through effects and enhancements on the photoshop tool. As each member of my group too created their own digipak it will help with the overall digipak we create as we can draw inspirations and ideas from each other so the final digipak not only represents the artist correctly but also our group as a whole. 

·   2. Explain why you have decided to use certain elements within your digipak and how it has made your poster appeal to your target audience as well as promote your artist effectively

o   Colours
Although each image was different and portrayed a different side or personality to the artist to appeal to a variety of audience members my decision to choose romantic, feminine colours throughout such as red, pink and purple ensured that the theme of love was carried throughout, even if subtly which helped combine and link all the images to each other. 

o   Images used
In total to make up the digipak I used 6 different images. Each were heavily linked within the video as they could be seen or featured within a part of the video themselves so it gave an accurate representation of the song. Out of the images 5 of them featured the artist in order to heavily promote the artist as well as her music to appeal to fans who would purchase the digipak. 

o   Layout/design

o   Typography
One form of typography used was an edwardian font as it was old fashioned and fancy which complimented the image; featuring the old fashioned bath, as well as the image and mood the artist expresses within the image. Whilst the artists name is written with a mixture of small and capital letters the title of the album is all in capital letters as it features a smaller font so draws attention and focus bu other means. The writing is positioned on the left hand side of the screen whilst the artists face is on the right hand side reflecting both the artist and her name to make the advert symmetrical running with the reflective theme shown within the image. 

o   Language
The language used within the digipak is colloquial and relaxed. As well as using onomatopoeia words such as smash to represent the success of the song within the personal message to the audience I ensured the words used were easy to read and understandabke and the artists target audience diverges through all different age ranges and social classes so the use of standard words made it accessible and not intimaidating to any of her audiences. Again, this helps with securing the dyers star theory element that an artist should be both ordinary and extraordianry as although what the artist talks about; world tours, unlimited world wide record success, she approaches the subject in a manner which presents her as not big headed and still relateable suggesting that fame has not got to her head which would be comfortable for audiences to see as it confirms her a a role model to generations. 

3. Talk about your weaknesses with using Photoshop – what tools did you struggle with? How did you overcome this?
One tool I struggled with was the cropping out tool. Often I wanted to crop out an image of our artist and place her on the same background, which sported different effects. The lining up and carefully cutting her out was difficult when relaying them together again. This is as it was hard to get them to perfectly line up. To over come this I tried to place the images together as best as possible and then use the blur tool to merge the background and image together making them seem more seem free. 

4. Talk about your strengths with Photoshop – what tools did you use? Do you think this helped you create a successful advert? Why?
One strength of photoshop was my use of filters and lighting. I was able to select appropriate background themes for each of my images that appeal to the style they were. My decision to twek the lighting of the pictures allowed my to highlight and subtly draw more focus and attention to the artist rather than the background helping to ensure she is promoted and identified and not blended in with the scene and locations we chose. This should ensure a successful advert as the artist is well represented so would appeal to fans and audience members. 

5. How do you think creating an individual digipak will help ensure your group produces a successful final digipak?
This was interesting as through using the same images each member of the group was able to create something different and are now able to utilise the best bits of each picture to create the best images and most professional images possible. 

Individual Magazine Advert (Miss Miller)

1.  Explain why you have created an individual magazine advert?

I have created a magazine advert to promote and highlight my artist and her song. However, I created this individually as it allowed me personal creative freedom and to portray the vision I had for my magazine advert so then when we created a group advert we could utilise the strengths of each persons magazine advert to create the best one possible which is an accurate representation of our artist, her song, and our ideas as a group. 

2. Explain why you have decided to use certain elements within your poster and how it has made your poster appeal to your target audience as well as promote your artist effectively?

o   Colours

The colours I chose to use were all neutral colours which complimented the intimate natural image whilst creating a vintage look and theme within the advert which relates heavily to my artists image as well as the soul genre. However for the text I chose to use a red text in order to grab the readers attention and to draw focus to the artists name and album name to promote it successfully. I decided to choose red as it connotes both ideas and themes of love, passion and the juxtaposing ideas of bloodshed and pain both themes within the song. In order to remain focused on the vintage theme however I chose a darker red as I felt it complimented the image more whilst still standing out. 

o   Images used

The image I chose to use was of the artist in the bath. Although a voyestic, intimate image I decided to chose it as the public image of the magazine advert as I felt it would relate to the target audience of females as she is promoting a womans body and figure whilst her allowance for audiences to see her in this way suggests that the album would reflect this and show a 'true reflection' of the artist as the album is a clearer more accurate representation of herself. 

o   Layout/design

The layout I decided to adopt was to crop the image and then reflect it directly underneath the first image in order to reinforce and foreshadow the title 'A True Reflection'. The pictures merged seamlessly together suggesting that the songs on the album link and relate as well as generally presenting the artist and the album as well put together and polished. The angle at which the bath is joined could be shown to be a sidewards heart which gradually and subtly introduces the theme of love to the audience. The text of the magazine advert was made specifically large in order to draw the readers attention whilst position on the line of reflection of the picture with the name of the artist written bolder above to help promote the artist as she would be more inclined to draw fans and persuade them to buy the album if they are part of the existing fan base.

o   Typography

The typography used was an edwardian font as it was old fashioned and fancy which complimented the image; featuring the old fashioned bath, as well as the image and mood the artist expresses within the image. Whilst the artists name is written with a mixture of small and capital letters the title of the album is all in capital letters as it features a smaller font so draws attention and focus bu other means. The writing is positioned on the left hand side of the screen whilst the artists face is on the right hand side reflecting both the artist and her name to make the advert symmetrical running with the reflective theme shown within the image.